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Fundraising
How to Craft a Pitch That Resonates with Family Offices
Most founders are taught to pitch like they’re on Shark Tank or demoing to a venture capitalist.But family offices? They don’t think—or...
Parson Tang
How to Find and Reach Out to Family Offices (Without Feeling Awkward)
By now, you know why family offices are a valuable source of capital—and how they think. But most founders still get stuck on the next...
Parson Tang
The Psychology of a Family Office Investor
One of the biggest fundraising mistakes I’ve seen founders make is assuming that family offices behave like venture capital firms. They...
Parson Tang
Stewardship That Sticks: How to Turn One-Time Donors into Lifelong Champions
There’s a saying in fundraising circles: “The thank-you is not the end—it’s the beginning.” And it’s true. One of the most impactful...
Parson Tang
Closing with Confidence: How to Finalize the Gift and Keep the Relationship Strong
I once worked with a nonprofit that had a fantastic meeting with a potential donor. The conversation went well, the donor seemed excited,...
Parson Tang
Future-Proofing Your Mission: Planned Giving and Long-Term Funding
I remember a conversation I had with a long-time donor who had been quietly giving to a conservation nonprofit for over a decade. One...
Parson Tang
Planning to Succeed: How to Build a Fundraising Strategy That’s Realistic and Resilient
One of the most common challenges I see when I advise nonprofit leaders—especially smaller or growing organizations—is this: they don’t...
Parson Tang
Pitch Perfect: How to Craft a Fundraising Message That Resonates
Over the years, I’ve seen how a strong pitch can unlock transformational giving—and how a weak one, even with the best intentions, can...
Parson Tang
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