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Philanthropy
Why Some Families Start Foundations — And Others Don’t
Reflections from a Banker Who’s Sat With Hundreds of Families at Their Crossroads I still remember one afternoon in Hong Kong, sitting...
Parson Tang
Stewardship That Sticks: How to Turn One-Time Donors into Lifelong Champions
There’s a saying in fundraising circles: “The thank-you is not the end—it’s the beginning.” And it’s true. One of the most impactful...
Parson Tang
Closing with Confidence: How to Finalize the Gift and Keep the Relationship Strong
I once worked with a nonprofit that had a fantastic meeting with a potential donor. The conversation went well, the donor seemed excited,...
Parson Tang
Future-Proofing Your Mission: Planned Giving and Long-Term Funding
I remember a conversation I had with a long-time donor who had been quietly giving to a conservation nonprofit for over a decade. One...
Parson Tang
Planning to Succeed: How to Build a Fundraising Strategy That’s Realistic and Resilient
One of the most common challenges I see when I advise nonprofit leaders—especially smaller or growing organizations—is this: they don’t...
Parson Tang
Pitch Perfect: How to Craft a Fundraising Message That Resonates
Over the years, I’ve seen how a strong pitch can unlock transformational giving—and how a weak one, even with the best intentions, can...
Parson Tang
Why People Give: The Psychology Behind the Gift
In one of my early volunteer engagements, I met a donor who quietly supported a small rural health program. She didn’t want recognition,...
Parson Tang
Educating, Not Asking: How Relationships Are Really Built
A few years ago, I sat in on a donor meeting with a nonprofit I was advising pro bono. The executive director launched right into the...
Parson Tang
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